Age Representation Task

This shreddies advert, gives a negative representation of elderly people because it shows that they sit there knitting all day and gossiping, which is a stereotypical view, this is created by showing them in a factory sitting down knitting things that look like cereal. It focuses on the knitting stereotype of old people. the lighting is mainly low key in the advert which creates a dull and boring effect, which is another stereotype of elderly people. the mise-en-scene of the advert mainly shows elderly women with grey hair and a perm, again emphasising the stereotype of elderly people. The shots in this advert mostly contain close up shots which could emphasis the poor sight of the elderly.