Double Page Spread Textual Analysis

Double Page Spread Textual Analysis

This Double Page Spread is about Florence from Florence and The Machine, the main image is a picture of her sitting on the American Flag looking directly into the camera which connects her and the audience to the Article and Main Image. This is in Q Magazine and the pictures regularly used in their magazines tend to be very creative, the image crosses the centre line connecting the pages together creating a double page spread. Their is an introduction to the article above the main text but the introductions text is bigger than the main text which attracts more of the readers attention compared to the main text, it clearly states that the article is about Florence Welch and not the full band of Florence and The Machine. The font used in the main text is Sans Serif, mainly because of the simplicity of it and how easy it is to read and interpret. The drop capital is in a more sophisticated font allowing the reader conations of this being for a more mature audience. The main text is in 3 columns which is normal for many double page spread articles.

The grey text behind Florence gives the reader the idea of what this is about but does not distract them from the main image, Again we see how the large text crosses the pages bringing in the feel of a double page spread. The way the main image is took gives the impression that she is magazine confident and a dominant female. Florence's red hair and the red on the flag gives conations of love which contradicts the title on the double page spread. The colours and pictures are also more mature which also gives the target audience of a mature audience.

Age Representation Task

This shreddies advert, gives a negative representation of elderly people because it shows that they sit there knitting all day and gossiping, which is a stereotypical view, this is created by showing them in a factory sitting down knitting things that look like cereal. It focuses on the knitting stereotype of old people. the lighting is mainly low key in the advert which creates a dull and boring effect, which is another stereotype of elderly people. the mise-en-scene of the advert mainly shows elderly women with grey hair and a perm, again emphasising the stereotype of elderly people. The shots in this advert mostly contain close up shots which could emphasis the poor sight of the elderly.

November Homework

 

How has my Textual Analysis and Research helped me with my Pre-Production?



 

 

My textual analysis helped me with my pre-production because it gave me inspiration and allowed me to take in the way icons and messages bring in a target audience, how colours can indicate emotion to the audience and using props and certain photography to make the audience have an emotion and draw them into want to know more.

 

 

I textually analysed 3 folk genre CD covers and I came to the conclusion that in folk music CD covers unanimated ones are all pictures of props, you don't really see the artist but you see a prop that is symbolic and expressed the artists themselves through the use of props, this helped me decide that on my CD covers I needed to use props but not people, I then got the idea that a lot of folk music artists use guitars in their music so I figured putting a guitar on my cover could be a sign that signifies it is how the artist the cover for represents themselves.

I also had to give the audience an idea of the type of folk music that it was so I edited three colours popular in Jamaica (Red, Yellow and Green) which signified to the audience that the music is Jamaican folk music. Another thing that I did to help me with my pre-production was a questionnaire which asked the audience about price, images, colours, and other things which helped me make a decision on the design and emotion I put on to my CD cover, for my second design I did the most popular genre I did a pop artist genre which I used Ed Sheeran as my inspiration, from looking at previous CD covers I decided that I needed to use a picture of a person and use bright colours to create a pop CD cover.

Also using my textual analysis I discovered that Pop and Folk genre CD covers are similar in the way that they use props to signify what the music in the album is about, however on most Pop CD covers I found that there is almost always a person on there unless it is an animated CD cover. Usually pop CD covers have a picture of a person and props with either Bright colours in the background or bright colours in a overlay. I chose to go for bright colours as an overlay with the picture of a persons hand holding a guitar in the background which brings a relaxed pop theme to my album.

Also looking at my questionnaire it has helped me to decide which kind of magazine to do for my production.




CD Cover Analysis

CD Cover Textual Analysis

Typically on a CD cover in the modern day you see many nude girls being exposed, drug use and alcohol. However folk music is a different kind, the Folk genre is based on the representation of a community through passionate music. This CD cover is a Folk genre and from the image of a guitar and hands it symbolises that the musician is expressing himself through music, connecting himself to the guitar by hugging it. There is an orange eye on this CD cover which is a sign, the orange eye signifies that the music is allowing you to look into the musician/artist. This sign could also be signifying to the audience to look into this album, meaning turnover and get more information on the album. The name of the album is Inspiration, which gives this album the emotion of happy, making the audience determined to achieve and inspiring them to do what they want.

The lettering on this CD cover is Arial style font and is orange coloured. The orange colour stands out from the background which has a sepia edited effect and complements the artists style because it is simple but yet means a lot to him and his community, in other words it gives a strong representation of the artist. In a way the title deviates away from the image because using a image of a musician hugging a guitar represents that they are going to represent themselves through music but the title is 'Inspiration' which veers away from the image but i think that this could symbolise that he is going to inspire the audience by using experiences of himself through the music.

The mise-en-scene of this CD cover is a sepia edited picture of a guitar standing up vertically but you can only see the base of the guitar and a pair of hands gripping the guitar looking like the person who I think is the musician is hugging the guitar close to themselves. Another thing on the mise-en-scene is the placement of the guitar, it is placed on the left of the cover allowing the audience to see the background on the right of the cover. The colours on this CD cover are in a sepia coloured theme, excluding the orange sign which is an eye and the title and artist name. The message that the sepia colour theme puts across is a chilled, mellow music feel which gives a strong representation of the artist themselves.

This particular artist themselves are icons, they use sepia images on their front cover which give a relaxed approach to the music but also represent their community in the music. However in this particular album it represents the folk music community in a relaxed manor and target people personally to inspire them. The folk music community are represented positively in this album cover as they put a positive effect across to try and inspire people positively.

The folk music community is a big community with many different audiences depending on the culture of the album and artist but this particular album would be targeted towards males aged 18 - 30 as it tries to inspire them to do something with their lives.

This CD cover is a folk genre and from the image of the chicken and building in the background it represents the folk music community as a whole for its abstract music about their feelings and communities. This CD is about Mark Cool and the other popular Folk artists which allows them to use the cover to represent the folk music genre as a whole as I previously said. The metal chicken is on a field, the chicken being on a field could be a sign, which signifies freedom of the chicken in the field but at the same time of it being metal being free in the same place which could show the end to a problem that the artists in this CD have faced. The name of the CD is ' Mark Cool & the Folk Stars ' this is a compilation CD of the most popular folk music around from a certain community.

The lettering on this CD cover is white just like the chickens tail, this could be a sign which signifies that they are laid back and chilled just like how the chickens tail is the back of the chicken but up, which could be a happy chilled back emotion. In this particular CD cover the font blends into the background in a way which could show that the musicians in this album are free but in the same place, which could mean they have been around a war or world event in their town.

The miss-en-scene of this CD cover is a high contrast picture of a metal chicken stood on a field far away from a building which you can see in the back ground, the chicken is multi-coloured white,blue.yellow and red. there is then a gap on the left side of the chicken where the title is. The colours on this CD cover put across a bright happy image due to the bright colours and open space on the image. This puts across a sense of happiness and freedom in the same place they were.

The musicians in this CD are Icons, they use bright colours which give a happy emotion to their music and represents a large part of folk music in a positive representation as its happy and freedom which is showing an end to a part in the folk music.

The folk music community is a big community with many different audiences depending on the culture of the album and artist but this particular album would be targeted towards a large range of audiences because freedom and happiness is an emotion many people want but i would say males aged 50 -70 because it can relate back to previous world events and the emotion they felt after.

This image is a folk music genre CD cover, different from the other two folk CD covers I have analysed it is animated. On the cover is an animated image, of a woman in a bandana stood on the beach with a guitar. This gives the impression of the happy side of folk music, the picture on the CD cover is in a small scene which could mean that its representing a small population in the folk music community. This CD is called 'Bossa Nova, around the world'. This gives the impression that it may not be just representing a small community but the folk music community all over the world. The shells and starfish in the image could be a sign, which signify peace on the beach and has a happy relaxed emotion to it. The guitar signifies that this folk music CD is made using a guitar, which is the most common instrument in folk music.

The lettering on this CD cover is animated, curvy and modern. The colour of the title is red just like the woman on the covers bandana which symbolises love, this gives the impression that the CD could be about expressing love in a happy place and celebrating something, 'Bossa Nova' is a Brazilian type of music which is a mainly guitar based genre and happy.

The mise-en-scene of this CD cover has really bright colours, on the cover I can see a beach, shells, the sea, a woman with a guitar wearing a red bandana and the sky, this is all animated which puts across a happy celebration theme just like Bossa Nova music is about as well as the title which indicates that the artist has been all over the world playing the Brazilian folk music.

The musician in this album is a Brazilian folk music icon who has travelled the world promoting the Brazilian folk music and has recorded as she has travelled. It gives a positive representation of Brazilian folk music as indicated from the bright colours of the cover.

The folk music community is a big community with many different audiences depending on the culture of the album and artist but this particular album would be targeted towards a large range of audiences because the artist has travelled all over the world to target many different audiences of many different socio economic groups, however just looking at the cover gives a feel that the target audience is 18 - 25 females. This is because it could relate to many people just finishing university and wanting to take a gap to travel the world and experience different cultures like this artist has done.

Magazine Cover Analysis Task

Magazine Cover Analysis Task

The target audience for this magazine are females from 15-45 from A,B and C1 I have said this is the target audience because the puffs relate to many ages, for example "60 great pieces to wear at any age" and "Every woman's secret weapon" relate to every woman and every age but cameron diaz is aged 42 and this brings in the older end of the audience. Vogue is known globally which will instantly  attract an audience. Alternatively male fans of Cameron Diaz may buy this magazine because of the cover. The Masthead is a different colour to the colours on the cover which makes the name stand out. Cameron Diaz can also relate to younger audience because they want to be "golden girls". This has a strong relation to a large range of target audience because of the "Ageless Style". The price of the magazine is £4.80 which means it would be aimed at a upper class audience.

The target audience for this magazine is people aged 16 to woman aged 35 from A,B and C1 I have said this is the target

Sign and Signifiers Task

Sign and Signifiers Task

We were aiming to represent young people because we are young people ourselves and know about and can relate to the kinds of things that they do. To achieve this we brought objects from home that represent young people, we then found a place that is a stereotypical place for young people to hang around and what they do there, which was an underpass near the college. After this we took a photograph of the props that we had brought in and then returned to college to edit it, using photoshop, to make it suited the theme more, we cropped the picture and then changed the saturation to make the colours of the image more dull and increased the contrast to sharpen it. We called the TV programme 'Wasted' because wasted is slang for drunk or high. We then added an E4 sign and banner which is a channel that plays a lot of TV programmes representing young people. We were influenced by a few of these TV programmes such as: Misfits, Skins, Shameless, Glue, etc.

The things that are included in our image are alcohol cans, a condom box, a packet of tobacco, pills (paracetamol), cocaine (sherbet) and a lighter.  The alcohol cans signify drinking and getting drunk as it is common for young people to do. The condom box represents young people having sex and avoiding underage pregnancy mostly which is a common thing for them to do also. The cocaine, pills, the lighter and the tobacco represent drug use by young people which is normal for younger people to do as they tend to be curious and feel the need to try new things like this growing up, or also very commonly get peer pressured into it.

This is an example of a TV programme poster that influenced our photo, except we weren't allowed to photograph people in ours so we photographed the things that people do:

Textual Analysis Task

Textual Analysis of George Ezra - Blame it on me

The first camera shot is a establishing shot, it shows the birds in the sky and buildings from a lower class background, the lighting is high key which shows a enjoyable theme to the music video and a car which indicates travel. A tilting camera movement is used, which adds to the effect of an establishing shot and the sound in the camera shot is diajetic and the truck drives past.

After this is a medium close up shot, it shows a elderly Chinese man in a cap saying "Are you sure you want to follow the yellow brick road?". There is a natural lighting and it is still set in the same place as the same place as the first shot, the medium close up shot is there to show his body language as well as his emotion, it also implies that he is talking to the audience but in actual fact as we see in the next shot he is talking to a musician. This brings us into the musicians world and puts us in his shoes. The man is wearing a Hawaiian shirt and a cap and indicates summer along with the background which implies a happy chilled emotion to the video.

The following shot is a long shot, which shows us who and where they are, the lighting is low key but includes bright colours such as orange which shows a end to a happy summers day with the shadows. The decor is a run down garage sort of building in the background, then the musician and the Chinese man walk opposite ways down the street.

The fourth shot in the video is a medium close up, it includes a tilt camera movement which shows the musicians body, the mise-en-scene of this shot is a run down street, the man is wearing casual summer clothes and the location is set somewhere which the audience is not yet aware of, it seems like a hot but run down town/city. The lighting is natural and the man is walking down the street with his drink and his guitar  which the camera movement then moves in to a pan around the mans face and he throws his drink on the floor as he starts singing.

The next shot is a medium close up of two female girls wearing summery clothes looking at the man, the lighting is natural shadow and the location again is the rundown town then suddenly a Birdseye shot is used as a point of view of a bird excreting on to George Ezra's shirt, we then see a sudden close up of the mans fingers rubbing the bird excrement and then it zooms out to the man looking up at the sky looking for the bird. the sounds are non diagetic as we cannot see the musician playing his instrument or singing.

We then see a medium close up of the two females who appeared in a previous shot walking past him and putting their heads down, the sound is non diagetic and the lighting is natural and then the shot changes to a medium of George Ezra. This shot has natural lighting and shows George walking towards a car window where he then sees his reflection, then the shot changes.

The following shot is a close up of him, the shot is took from inside the car this time and the sounds are non diagetic, the lighting is natural but there is a high key lighting in the background, he is wearing the same clothes as the following shot and  the location is a car in the run down city, he is then shot in the head by a rubber bullet, which then gives the viewer a sign that he has done something wrong and he feels guilty about it because the close up shot gives us a view of his emotion.

The shot after is a mid shot which shows the whole of the car interior, the sound is non diagetic and it shows us that the child with the gun pretends he has killed him and thinks he has, the child is corcasian with an afro and he is wearing dark clothes, throughout the rest of the video we set a repetition of bad things happening to George Ezra, the lighting is always natural to imply realism and each event gets worse until eventually he is walking through a gun fight through a line of fuel which symbolises the yellow brick road from the start.

X-Factor Contestant Representation

This X-factor contestant positively represents young females because she is a normal young woman who is a fishmonger in south shields, she then came on X-Factor and sang really well for the audience and the judges, this has been selected because it gets across the message that not all people from south shields have annoying voices and are useless. 

This has been constructed in a way that does't show her backing story because the fact that she is a fishmonger isn't exactly a really interesting story to background her with but the way she sings is really good, so to keep the audience interest they skip her backing story and just show her family crying at her singing and showing a lot of her singing, even though they don't show her backing story they still include her for the amount of time they would if a really good singer was on there with their backing story. 

This audition makes us focus on her family as a positive because when she sings she makes them all cry with gives her a positive representation, at some points they use anchorage, where her family aren't speaking but crying without sound shows the emotion she makes people feel. They also use close ups of her family to show their happiness and emotions her music puts towards them.

Representation

Class Representation

This newspaper article is a negative representation, I have identified this because it is about a man who has been raised in a middle class family who is now believed to have been the first American suicide bomber in Syria.

The media producer that has produced this newspaper article has produced a negative representation towards middle class people.

This newspaper article is a positive representation, I have identified this because he is well dressed and his house is also positively presented, the picture also implies that he is middle class. It gives a positive represent.

Even though a lot of people would think the article is a negative view upon the recent 'ASL Ice Bucket Challenge', it is the his opinion but the media producer has wrote it in a way where the opinion isn't negative but it isn't positive. It is basically giving his positive views and negative views on the subject.

Age and Gender Representation

This is a scene from The Inbetweeners Movie, here is gives a negative representation of males. It represents males in a bad way because they are always on about sex and embarrassing themselves when in fact not all males are like that. It shows a stereotypical view on teenagers as well which links in with age representation of young adults.

The media producer has produced this in a stereotypical way but not purposely as The Inbetweeners is crammed full of experiences from both of the  directors lives. Both males and young adults are represented negatively in the inbetweeners but the media producer has done this from real life experiences and to produce a comical programmes/films.

Race Representation

In the clip of  'The fresh prince of Bel-Air' white people are negatively represented, I think this because Will and Carlton are talking about white police men pulling them over because they are two slow, however they think it is because they are black, the media producer who has produced this episode has represented white people in a negative way.

Sexuality Representation

This newspaper article represents heterosexuals in a negative way, I think this because a heterosexual has attacked a homosexual with a hammer it represents a lot of heterosexuals negatively. The media producer has represented heterosexuals in a negative representation.