Magazine Cover Analysis Task

Magazine Cover Analysis Task

The target audience for this magazine are females from 15-45 from A,B and C1 I have said this is the target audience because the puffs relate to many ages, for example "60 great pieces to wear at any age" and "Every woman's secret weapon" relate to every woman and every age but cameron diaz is aged 42 and this brings in the older end of the audience. Vogue is known globally which will instantly  attract an audience. Alternatively male fans of Cameron Diaz may buy this magazine because of the cover. The Masthead is a different colour to the colours on the cover which makes the name stand out. Cameron Diaz can also relate to younger audience because they want to be "golden girls". This has a strong relation to a large range of target audience because of the "Ageless Style". The price of the magazine is £4.80 which means it would be aimed at a upper class audience.

The target audience for this magazine is people aged 16 to woman aged 35 from A,B and C1 I have said this is the target

Sign and Signifiers Task

Sign and Signifiers Task

We were aiming to represent young people because we are young people ourselves and know about and can relate to the kinds of things that they do. To achieve this we brought objects from home that represent young people, we then found a place that is a stereotypical place for young people to hang around and what they do there, which was an underpass near the college. After this we took a photograph of the props that we had brought in and then returned to college to edit it, using photoshop, to make it suited the theme more, we cropped the picture and then changed the saturation to make the colours of the image more dull and increased the contrast to sharpen it. We called the TV programme 'Wasted' because wasted is slang for drunk or high. We then added an E4 sign and banner which is a channel that plays a lot of TV programmes representing young people. We were influenced by a few of these TV programmes such as: Misfits, Skins, Shameless, Glue, etc.

The things that are included in our image are alcohol cans, a condom box, a packet of tobacco, pills (paracetamol), cocaine (sherbet) and a lighter.  The alcohol cans signify drinking and getting drunk as it is common for young people to do. The condom box represents young people having sex and avoiding underage pregnancy mostly which is a common thing for them to do also. The cocaine, pills, the lighter and the tobacco represent drug use by young people which is normal for younger people to do as they tend to be curious and feel the need to try new things like this growing up, or also very commonly get peer pressured into it.

This is an example of a TV programme poster that influenced our photo, except we weren't allowed to photograph people in ours so we photographed the things that people do:

Textual Analysis Task

Textual Analysis of George Ezra - Blame it on me

The first camera shot is a establishing shot, it shows the birds in the sky and buildings from a lower class background, the lighting is high key which shows a enjoyable theme to the music video and a car which indicates travel. A tilting camera movement is used, which adds to the effect of an establishing shot and the sound in the camera shot is diajetic and the truck drives past.

After this is a medium close up shot, it shows a elderly Chinese man in a cap saying "Are you sure you want to follow the yellow brick road?". There is a natural lighting and it is still set in the same place as the same place as the first shot, the medium close up shot is there to show his body language as well as his emotion, it also implies that he is talking to the audience but in actual fact as we see in the next shot he is talking to a musician. This brings us into the musicians world and puts us in his shoes. The man is wearing a Hawaiian shirt and a cap and indicates summer along with the background which implies a happy chilled emotion to the video.

The following shot is a long shot, which shows us who and where they are, the lighting is low key but includes bright colours such as orange which shows a end to a happy summers day with the shadows. The decor is a run down garage sort of building in the background, then the musician and the Chinese man walk opposite ways down the street.

The fourth shot in the video is a medium close up, it includes a tilt camera movement which shows the musicians body, the mise-en-scene of this shot is a run down street, the man is wearing casual summer clothes and the location is set somewhere which the audience is not yet aware of, it seems like a hot but run down town/city. The lighting is natural and the man is walking down the street with his drink and his guitar  which the camera movement then moves in to a pan around the mans face and he throws his drink on the floor as he starts singing.

The next shot is a medium close up of two female girls wearing summery clothes looking at the man, the lighting is natural shadow and the location again is the rundown town then suddenly a Birdseye shot is used as a point of view of a bird excreting on to George Ezra's shirt, we then see a sudden close up of the mans fingers rubbing the bird excrement and then it zooms out to the man looking up at the sky looking for the bird. the sounds are non diagetic as we cannot see the musician playing his instrument or singing.

We then see a medium close up of the two females who appeared in a previous shot walking past him and putting their heads down, the sound is non diagetic and the lighting is natural and then the shot changes to a medium of George Ezra. This shot has natural lighting and shows George walking towards a car window where he then sees his reflection, then the shot changes.

The following shot is a close up of him, the shot is took from inside the car this time and the sounds are non diagetic, the lighting is natural but there is a high key lighting in the background, he is wearing the same clothes as the following shot and  the location is a car in the run down city, he is then shot in the head by a rubber bullet, which then gives the viewer a sign that he has done something wrong and he feels guilty about it because the close up shot gives us a view of his emotion.

The shot after is a mid shot which shows the whole of the car interior, the sound is non diagetic and it shows us that the child with the gun pretends he has killed him and thinks he has, the child is corcasian with an afro and he is wearing dark clothes, throughout the rest of the video we set a repetition of bad things happening to George Ezra, the lighting is always natural to imply realism and each event gets worse until eventually he is walking through a gun fight through a line of fuel which symbolises the yellow brick road from the start.